Brands like VETEMENTS and Anrealage have creatively incorporated electronic music
The Paris Fashion Week 2025 – Womenswear Spring/Summer 2026, held from September 25 to October 3, 2025, reinforced a growing trend: electronic music has shifted from being mere background to taking center stage at runway shows. More than just a soundtrack, sound now shapes atmospheres, intensifies sensory experiences, and reinforces brand identity.
Brands like VETEMENTS and Anrealage have creatively incorporated electronic music, offering immersive sensory experiences for the audience.
At the VETEMENTS SS26 show, the brand presented a bold and provocative collection accompanied by an original soundtrack composed by Anyma and Chris Avantgarde.
Anrealage SS26 showcased its collection on the second day of Paris Fashion Week. The show, titled “♡”, was a collaboration with HERALBONY and featured musical curation by Thomas Bangalter, former member of Daft Punk.
The presence of DJs such as Andy4000, Carla Genus, and Anyma highlights a growing trend: artists not only perform but help shape the sonic identity of brands. They participated in runway shows, campaigns, and after-parties, increasing their visibility and establishing electronic music as a strategic asset in the fashion market.
Iconic Parisian clubs like L’Arc became stages for VIP after-parties during PFW SS26. The club, located on the Champs-Élysées, hosted exclusive nights with renowned DJs, creating sophisticated atmospheres that connected fashion, music, and the digital audience.
